Thursday, November 25, 2010

A Review of Beyonce's Dereon

Founded by Beyoncé and Tina Knowles, the House of Dereon has taken the fashion community by storm. The clothing line is named after Beyoncé’s Grandmother, Agnez Dereon who was a seamstress and dress-maker. The line carries a vast selection of casual clothes including, pants, skirts, tops, dresses, denim, handbags and footwear.

An Alternative
Dereon was developed to be an alternative style of urban wear from the competitors. As a result, this chic elegance of clothing and accessories has become the new craze. Due to family exposure from her Grandmother, Beyoncé has been able to create this unique clothing line based on traditional values mixed with high fashion.

Average Prices
The pricing on most items is competitive with other clothing makers. For instance, a fitted polo tee-shirt is around $60.00. A sleeveless tank top is priced at $48.00. The tee shirts and tank tops are made from 100 percent cotton and are machine washable. Additionally, the popular Baby Doll tops retail at $78.00.

The Jeans
The highlight of the clothing line is the jean design. The House Dereon is aimed at the younger market from ages 16-26. The jeans were intended for young ladies with a fuller figure and showcase a curvaceous design. The denim is a combination of 98 percent cotton and 2 percent Spandex. Also, there are plenty of styles available including the popular slim leg classic button fly with ribbon detailing on the back pockets. This attribute is seen on all House of Dereon jeans.

The Handbags
The other most popular item is the handbags. There are many different styles with an ornate design. From satchel to hobo bags, ranging in price, there is some type of handbag accessory available for all tastes. Overall, Beyoncé and her mother Tina hit the nail on the head with this line. They have made the designs chic and fashionable while keeping costs competitive.

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